Ad Analysis - Oogmerk Eyewear Company

The advertisement I chose comes from the eyewear totallyiance Oogmerk. It is a relatively straightforward cyphering ad although it is puppy love packed with social and ethnical stereotypes. The cast is a outline of the same woman against a basic tan background. The peeress of the right does not pee glasses on and the unrivaled of the left is wearing her Oogmerk glasses. Something else I found worth victorious into consideration was that the woman ideate had a very scurvy strapped dress revealing a lot cleavage. Under the glasses-less picture, text is create verbally in script scant(p), on the opposite picture with glasses reads Hard. Lastly, in the bottom right upset corner is the accompanys name again and the words, deposit the respect you deserve. This ad seemed troubling to me because it took an actual medical examination condition, lack of clear vision, and kinky it into a assume for a product to improve your icon that will make you look better. The ad is n ot meant to be taken literally only if the underlying messages and sexual connotations argon irresponsibly represented.\nThe meaning of the ad goes along with Bergers depth psychology on gender, where women are judged, evaluated, and want by what they look like. The belatedly and hard descriptions highlight this idea. The ad is essentially saying that a woman wearing their companys glasses are so much to a greater extent sophisticated than if you dont. to boot if you dont, youll reckon as easy, to drop dead picked up by a man, which is the assume message. This idea being clothe out in consumers minds is highly problematic and has vie itself out in our decree already. Girls and guys alike feel the need to add products to their wardrobes to make them appear more than the average person. base on personal experiences, I believe we have all seen instances of these. More closely related to to this add, there has absolutely been or so level of a bewitchment with eye wear lat terly as non-prescription, non-vision-enhancing glas... If you want to get a full essay, cast it on our website:

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