Robert Mondavi and the Wine Industry

The Robert Mondavi vinomaker was founded in 1966 in Oakville, California. Robert Mondavi started the business after he separated from his brother, with whom he had run a vinory until then. lone(prenominal) three old age later, the Los Angeles Times named Mondavis Cabernet Sauvignon 1969 as the best drink catchd in California. The Mondavi vintner focuses on three main strategies: * produce booze traditionally * be innovative * educate US costumers concerning wine culture TRADITION Concerning wine making Robert Mondavi is old fashioned, he refuses to adapt recent practices to design wines, like adding artificial flavours. He prefers to produce wine the traditional way like to the highest degree of the European wineries. That delegacy for example no additional ingredients and utilise expensive oak barrels for aging premium wine. intent On the other hand the Mondavi Winery introduced many forward-looking technologies to the Californian wine industry. For instance ru nner in 1993 the telephoner cooperated with NASA on a project to collapse remote-sensing and digital-mapping technologies via satellite to put forward vineyard management. WINE CULTURE People who enjoy food, art, consistency also enjoy fine wines, and they enjoy them more(prenominal) together....Wine is more than a drink. Its a culture. This statement from Robert Mondavi shows clearly the importance of the wine culture for him.

To share and spread this passion for good wines the Mondavi winery organizes concerts, art shows and other cultural events. These events are combined with winery tours and tasting of new wines. As soon as 1976, Robert Mondavi realize the Great Chefs pr ogram, the first winery culinary program in ! the United States. THE GLOBAL WINE INDUSTRY Today world(prenominal) wine man can be divided into ii halfs: the Old World, consisting of European wineries and the ones like Mondavi and the New World, which includes most of the Australian, south African and South... If you pauperization to get a full essay, place it on our website: OrderEssay.net

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