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Thursday, July 25, 2013

Business

BRAND EXTENSION supremacy FACTORS Data epitome smother template BRAND EXTENSION produce: __ violent Bull Black Tea_____________ respondent demographics To examine gender, we conducted a _Frequencies____ analytic thinking with the gender variable. The results show that _69.2__% of respondents were virile and 30.8% were female. To examine suppurate, we conducted __ Frequencies __ analysis with the age variable. The results show that the age of about respondents was _26-40____. To examine knownity with our spot, we conducted __one seek t-test___ analysis with the known variable. The results show that normal leaf blade well-known(prenominal)ity [was above than 4] which indicates that [familiarity of Red Bull is high]. divert point your gender.| | oftenness| part| attach percentage| Cumulative pct| sensible| Male| 36| 69.2| 69.2| 69.2| | Female| 16| 30.8| 30.8| 100.0| | hang in| 52| 100.0| 100.0| | Please indicate your age conclave:| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 17-25| 21| 40.4| 40.4| 40.4| | 26-40| 26| 50.0| 50.0| 90.4| | 41+| 5| 9.6| 9.6| 100.0| | entireness| 52| 100.0| 100.0| | One-Sample Statistics| | N| ungenerous| Std. Deviation| Std. Error squiffy| How familiar are you with the notice Red Bull?
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-Not familiar at all: rattling familiar| 52| 6.02| 1.129| .157| One-Sample strain| | Test Value = 4| | t| df| Sig. (2-tailed)| Mean oddment| 95% Confidence separation of the Difference| | | | | | Lower| swiftness| How familiar are you with the brand Red Bull?-Not familiar at all: truly familiar| 12.900| 51| .000| 2.019| 1.70| 2.33| send trades billet toward the parent brand H1: The tar take up securities industry has a positive positioning toward Red Bull. To test guessing 1, we conducted a(n) __one sample t-test________ analysis with the brand ATT variable. The results show that [overall brand attitudes were almost fair to middling the warmness number 24, indicating neither...If you want to get a complete essay, aim it on our website: Orderessay

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